Affiliate marketing has become one of the most lucrative avenues for generating passive income online. However, with increasing competition and evolving consumer behaviors, it’s crucial to stay ahead of the curve with effective strategies. Whether you’re a seasoned affiliate marketer or just starting, maximizing your revenue requires a strategic approach. In this updated guide, we’ll explore seven proven strategies to supercharge your affiliate marketing earnings.
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1. Choose the Right Products and Niches
Success in affiliate marketing often hinges on selecting the right products and niches to promote. Focus on products that align with your audience’s interests and needs. Conduct thorough research to identify trending niches and products with high demand. Additionally, consider products with recurring commissions, as they can provide a steady stream of income over time.
2. Build Trust with Your Audience
Building trust is essential for long-term success in affiliate marketing. Your audience is more likely to purchase products recommended by someone they trust. Establish yourself as an authority in your niche by providing valuable content, honest reviews, and transparent recommendations. Avoid promoting products solely for the sake of earning commissions, as it can undermine your credibility.
3. Create Compelling Content
Content is king in affiliate marketing. Create high-quality content that resonates with your audience and provides value. Whether it’s blog posts, videos, podcasts, or social media posts, focus on addressing your audience’s pain points and offering solutions through affiliate products. Incorporate persuasive storytelling and visual elements to engage your audience and drive conversions.
4. Optimize for Search Engines
Search engine optimization (SEO) plays a vital role in driving organic traffic to your affiliate offers. Conduct keyword research to identify relevant keywords with high search volume and low competition. Optimize your content, including titles, meta descriptions, and headers, to improve your chances of ranking higher in search engine results. Additionally, consider building backlinks from reputable websites to boost your site’s authority and visibility.
5. Leverage Email Marketing
Email marketing remains one of the most effective channels for nurturing leads and driving conversions. Build an email list of subscribers interested in your niche and regularly send them valuable content, promotions, and recommendations. Personalize your email campaigns based on subscribers’ preferences and behavior to increase engagement and conversions. Include affiliate links strategically within your emails, ensuring they add value to your subscribers.
6. Harness the Power of Social Media
Social media platforms offer vast opportunities for promoting affiliate products and reaching a wider audience. Identify the platforms where your target audience spends their time and create compelling content tailored to each platform. Engage with your followers, participate in relevant communities and groups, and leverage influencers within your niche to amplify your reach. Experiment with different types of content, such as images, videos, and live streams, to keep your audience engaged.
7. Analyze and Optimize Performance
Continuous optimization is key to maximizing your affiliate marketing revenue. Track and analyze key metrics such as click-through rates, conversion rates, and revenue generated from each promotion. Identify top-performing products, content, and marketing channels, and double down on what works best. A/B tests different strategies, tweaks your approach based on insights gained, and stays adaptable to changes in the market and consumer behavior.
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Choose the Right Products and Niches
Selecting the right products and niches is the cornerstone of a successful affiliate marketing strategy. Here’s how to do it effectively:
1. Understand Your Audience: Start by understanding your target audience’s needs, interests, and pain points. What are they searching for online? What problems are they trying to solve? By gaining insight into your audience’s preferences, you can identify products that are relevant and appealing to them.
2. Research Trends and Demand: Conduct thorough research to identify trending niches and products with high demand. Utilize tools like Google Trends, Amazon Best Sellers, and social media platforms to gauge the popularity of different products and niches. Look for products that have a consistent demand or are experiencing a surge in popularity.
3. Evaluate Profitability: While it’s important to choose products that resonate with your audience, it’s equally essential to assess their profitability. Consider factors such as the commission structure, average order value, and potential for recurring revenue. Look for products with competitive commission rates and high earning potential.
4. Assess Competition: Evaluate the level of competition within your chosen niche. While some competition is healthy, overly saturated niches may make it challenging to stand out. Look for niches where you can carve out a unique angle or cater to a specific segment of the market. Additionally, assess the quality of existing affiliate programs and the support they provide to affiliates.
5. Consider Evergreen and Seasonal Products: Balance your promotion of evergreen products with seasonal or trending items. Evergreen products have consistent demand throughout the year, providing a steady stream of income. Meanwhile, seasonal or trending products can offer opportunities for short-term spikes in revenue. Diversifying your product portfolio can help mitigate risk and maximize earnings.
6. Align with Your Interests and Expertise: Choose products and niches that align with your interests, expertise, and personal brand. Your passion and knowledge about a particular topic will shine through in your content and recommendations, making them more authentic and compelling to your audience. Additionally, promoting products you genuinely believe in enhances your credibility and trustworthiness as an affiliate marketer.
7. Test and Iterate: Don’t be afraid to experiment with different products and niches to see what resonates best with your audience. Track the performance of your promotions and iterate based on the results. Keep an eye on emerging trends and be willing to adapt your strategy accordingly. Continuous testing and optimization are key to maximizing your affiliate marketing revenue over time.
By carefully selecting the right products and niches, you can set yourself up for success in affiliate marketing and maximize your earning potential. Focus on understanding your audience, researching trends and demand, evaluating profitability and competition, considering product longevity, aligning with your interests, and continuously testing and iterating your strategy for optimal results.
Build Trust with Your Audience
Building trust with your audience is paramount in affiliate marketing. Here are some effective strategies to establish credibility and foster trust:
1. Provide Value-Driven Content: Focus on creating high-quality, valuable content that addresses your audience’s needs, pain points, and interests. Offer actionable advice, informative guides, and engaging storytelling that demonstrates your expertise and genuine desire to help your audience succeed.
2. Be Transparent and Authentic: Transparency is key to building trust with your audience. Disclose your affiliate relationships openly and honestly, clearly stating when you receive compensation for promoting products. Avoid deceptive or misleading tactics, as they can erode trust and damage your reputation in the long run. Authenticity is also crucial – be genuine in your recommendations and avoid promoting products solely for the sake of earning commissions.
3. Establish Yourself as an Authority: Position yourself as a trusted authority in your niche by consistently delivering valuable insights, expert opinions, and in-depth knowledge. Share your experiences, successes, and failures to humanize your brand and connect with your audience on a personal level. Engage with your audience through blog comments, social media interactions, and Q&A sessions to demonstrate your expertise and willingness to help.
4. Offer Honest Reviews and Recommendations: Provide honest and unbiased reviews of the products and services you promote. Share both the pros and cons, highlighting the features, benefits, and limitations of each product. Offer real-life examples, case studies, and user testimonials to support your recommendations and help your audience make informed purchasing decisions.
5. Build Social Proof: Social proof plays a crucial role in building trust and credibility. Showcase testimonials, reviews, and endorsements from satisfied customers or industry experts to validate the value of the products you promote. Additionally, leverage social proof elements such as user ratings, customer testimonials, and trust badges to instill confidence in your audience and reassure them of the quality and reliability of the products you recommend.
6. Engage and Interact with Your Audience: Cultivate a sense of community around your brand by actively engaging and interacting with your audience. Respond to comments, questions, and feedback promptly and authentically. Encourage discussions, polls, and surveys to foster meaningful interactions and build a loyal following. By showing that you genuinely care about your audience’s opinions and concerns, you’ll strengthen the bond of trust and loyalty.
7. Consistently Deliver on Your Promises: Consistency is key to building trust over time. Deliver on your promises by consistently providing valuable content, reliable recommendations, and exceptional customer service. Be responsive and reliable in your communications and follow through on any commitments or guarantees you make to your audience. By consistently delivering value and exceeding expectations, you’ll solidify your reputation as a trusted authority in your niche.
Building trust with your audience is a gradual process that requires dedication, authenticity, and consistency. By providing value-driven content, being transparent and authentic, establishing yourself as an authority, offering honest reviews and recommendations, building social proof, engaging with your audience, and consistently delivering on your promises, you can earn the trust and loyalty of your audience and achieve long-term success in affiliate marketing.
Create Compelling Content
Creating compelling content is essential for engaging your audience and driving conversions in affiliate marketing. Here are some effective strategies to help you produce content that captivates your audience:
1. Understand Your Audience: Start by understanding your audience’s interests, preferences, and pain points. Conduct market research, analyze customer feedback, and engage with your audience through surveys, polls, and social media interactions to gain insights into their needs and motivations. Tailor your content to address their specific challenges and interests.
2. Tell Stories: Incorporate storytelling into your content to make it more engaging and relatable. Share personal anecdotes, case studies, or success stories that resonate with your audience and illustrate the benefits of the products or services you’re promoting. Use storytelling techniques to evoke emotions, capture attention, and compel action.
3. Provide Valuable Information: Offer valuable information, insights, and solutions that address your audience’s needs and interests. Create how-to guides, tutorials, and educational content that helps your audience solve problems, achieve their goals, or improve their lives. Position yourself as a trusted source of information and expertise in your niche.
4. Use Visuals: Visuals play a crucial role in capturing attention and conveying information effectively. Incorporate eye-catching images, infographics, videos, and other visual elements into your content to enhance its appeal and engagement. Use visuals to illustrate key points, break up text, and make your content more visually appealing and shareable.
5. Optimize for Readability: Ensure that your content is easy to read and navigate. Use clear headings, subheadings, and bullet points to break up text and improve readability. Keep paragraphs short, and use plain language that’s easy for your audience to understand. Use formatting techniques such as bold, italics, and color to emphasize important points and draw attention to key information.
6. Add Value with Reviews and Comparisons: Incorporate product reviews, comparisons, and recommendations into your content to help your audience make informed purchasing decisions. Provide honest and unbiased assessments of the products or services you’re promoting, highlighting their features, benefits, and drawbacks. Include real-life examples, user testimonials, and case studies to add credibility and demonstrate the value of the products.
7. Encourage Engagement: Foster engagement with your audience by encouraging comments, questions, and feedback. Invite your audience to share their thoughts, experiences, and opinions in the comments section or through social media channels. Respond promptly and authentically to comments and messages to foster meaningful interactions and build rapport with your audience.
8. Optimize for SEO: Ensure that your content is optimized for search engines to improve its visibility and attract organic traffic. Conduct keyword research to identify relevant keywords and phrases related to your niche and incorporate them naturally into your content. Optimize meta tags, headings, and image alt text to improve your content’s search engine ranking and increase its discoverability.
9. Stay Consistent: Consistency is key to building a loyal audience and maintaining their interest over time. Develop a content calendar and stick to a regular posting schedule to keep your audience engaged and coming back for more. Experiment with different formats, topics, and styles to keep your content fresh and varied.
By creating compelling content that resonates with your audience, provides value, and encourages engagement, you can effectively promote affiliate products and drive conversions. Keep your audience’s needs and interests top of mind, leverage storytelling and visuals, provide valuable information, encourage interaction, and stay consistent in your efforts to maximize the impact of your content marketing efforts.
Optimize for Search Engines
Optimizing your content for search engines is crucial for improving its visibility and driving organic traffic to your affiliate offers. Here’s how to effectively optimize your content for SEO:
1. Keyword Research: Start by conducting keyword research to identify relevant keywords and phrases that your target audience is searching for. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover high-volume keywords with low competition. Focus on long-tail keywords that are specific to your niche and have commercial intent.
2. On-Page SEO: Optimize your content for on-page SEO by incorporating target keywords strategically. Place your primary keyword in the title tag, meta description, headings, and throughout the body of your content. Use variations of your keyword naturally to improve relevance without keyword stuffing. Optimize image alt text and file names to make your content more accessible to search engines.
3. Create High-Quality Content: Focus on creating high-quality, valuable content that meets the needs of your audience. Search engines prioritize content that provides comprehensive answers to users’ queries and satisfies search intent. Write in-depth articles, guides, and tutorials that address common questions and concerns within your niche. Aim to create content that is informative, engaging, and well-researched.
4. Optimize Page Speed: Page speed is a crucial ranking factor for search engines, as it directly impacts user experience. Improve your website’s loading speed by optimizing images, minifying CSS and JavaScript files, and leveraging browser caching. Use tools like Google PageSpeed Insights or GTmetrix to identify and fix any performance issues that may be slowing down your site.
5. Mobile Optimization: With the increasing prevalence of mobile devices, optimizing your content for mobile users is essential. Ensure that your website is mobile-friendly and responsive, with a design that adapts seamlessly to different screen sizes. Use Google’s Mobile-Friendly Test tool to check if your site meets mobile usability standards and make necessary adjustments.
6. Create Quality Backlinks: Earn quality backlinks from authoritative websites within your niche to improve your site’s credibility and authority in the eyes of search engines. Focus on building natural, relevant links through guest blogging, influencer outreach, and content promotion. Avoid low-quality link-building tactics that can harm your site’s reputation and incur penalties from search engines.
7. Optimize Meta Tags and Descriptions: Write compelling meta titles and descriptions that accurately reflect the content of your pages and entice users to click. Include your target keywords in meta tags while maintaining readability and relevance. Keep meta descriptions concise (around 150-160 characters) and use them to highlight the unique value proposition of your content.
8. Regularly Update and Refresh Content: Regularly update and refresh your content to keep it relevant and up-to-date. Update outdated information, add new insights or data, and repurpose existing content into different formats to appeal to a wider audience. Search engines favor fresh, authoritative content that provides value to users over time.
By implementing these SEO strategies, you can improve your content’s visibility in search engine results pages (SERPs) and attract more organic traffic to your affiliate offers. Remember to focus on creating valuable, user-centric content that addresses the needs of your audience while adhering to SEO best practices.
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Leverage Email Marketing
Leveraging email marketing is a powerful strategy to nurture leads, engage with your audience, and drive conversions in affiliate marketing. Here’s how to effectively leverage email marketing to boost your affiliate revenue:
1. Build a Quality Email List: Start by building a quality email list of subscribers who have opted in to receive communications from you. Offer valuable incentives such as lead magnets, exclusive content, or discounts to encourage sign-ups. Ensure compliance with relevant regulations such as GDPR or CAN-SPAM Act and obtain explicit consent from subscribers before sending them promotional emails.
2. Segment Your Audience: Segment your email list based on factors such as demographics, interests, purchase history, or engagement level. By segmenting your audience, you can send targeted, personalized email campaigns that resonate with specific segments of your audience. Use data analytics and email marketing software to track subscriber behavior and preferences.
3. Provide Value-Driven Content: Deliver value-driven content to your email subscribers that educate, entertains, or solves their problems. Offer valuable insights, tips, tutorials, or exclusive offers that align with your audience’s interests and needs. Focus on building relationships and trust with your subscribers rather than bombarding them with promotional messages.
4. Promote Relevant Affiliate Products: Integrate affiliate promotions strategically into your email marketing campaigns. Recommend relevant affiliate products or services that align with the interests and preferences of your audience. Highlight the benefits and unique selling points of the products, and include compelling calls-to-action (CTAs) that encourage subscribers to take action.
5. Craft Compelling Subject Lines and Content: Capture attention with compelling subject lines that pique curiosity and entice subscribers to open your emails. Use persuasive copywriting techniques to craft engaging email content that resonates with your audience and drives action. Incorporate storytelling, social proof, and urgency to create a sense of excitement and anticipation.
6. Optimize Email Design and Layout: Ensure that your emails are visually appealing and optimized for readability across different devices and email clients. Use responsive email templates that adapt to various screen sizes, and incorporate eye-catching visuals, compelling headlines, and clear CTAs to guide subscribers towards conversion. Keep your email design clean and clutter-free to enhance usability and engagement.
7. Segmented Email Sequences: Implement automated email sequences tailored to different segments of your audience. Create welcome emails, nurture sequences, or abandoned cart reminders that deliver relevant content and offers based on subscriber behavior and preferences. Use drip campaigns to nurture leads over time and gradually introduce them to affiliate products or services.
8. Measure and Analyze Performance: Track key metrics such as open rates, click-through rates, conversion rates, and revenue generated from your email campaigns. Use email marketing analytics tools to gain insights into subscriber engagement and campaign performance. Analyze data to identify trends, optimize your strategies, and refine your approach over time.
9. Maintain Consistency and Frequency: Stay consistent with your email marketing efforts by establishing a regular sending cadence that keeps your brand top-of-mind with subscribers. Experiment with different sending frequencies (e.g., weekly newsletters, and monthly updates) to find the optimal balance between staying engaged and avoiding email fatigue.
By leveraging email marketing effectively, you can nurture relationships with your audience, drive traffic to your affiliate offers, and increase your affiliate revenue. Focus on providing value, personalizing your communications, optimizing for engagement, and continuously refining your approach based on data-driven insights.
Harness the Power of Social Media
Harnessing the power of social media is essential for expanding your reach, engaging with your audience, and driving conversions in affiliate marketing. Here’s how to effectively leverage social media to boost your affiliate revenue:
1. Choose the Right Platforms: Start by identifying the social media platforms where your target audience is most active. Focus your efforts on platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, or TikTok, depending on your niche and audience demographics. Prioritize quality over quantity and focus on building a strong presence on a few key platforms rather than spreading yourself too thin.
2. Optimize Your Profiles: Optimize your social media profiles to reflect your brand identity and attract followers. Use high-quality images, consistent branding elements, and compelling bio descriptions that communicate who you are and what you offer. Include relevant keywords and hashtags in your profiles to improve discoverability and searchability.
3. Create Engaging Content: Create engaging content that resonates with your audience and encourages interaction. Share a mix of informative posts, entertaining visuals, behind-the-scenes glimpses, user-generated content, and promotional offers. Experiment with different types of content formats, such as videos, images, stories, polls, and live streams, to keep your audience engaged and entertained.
4. Provide Value and Solve Problems: Focus on providing value to your social media followers by sharing helpful tips, actionable advice, and valuable insights related to your niche. Position yourself as a trusted resource and thought leader within your industry by addressing common pain points and offering solutions. Avoid overly promotional content and strive to genuinely help your audience solve their problems.
5. Promote Affiliate Products Strategically: Integrate affiliate promotions seamlessly into your social media content without being overly salesy or pushy. Recommend relevant affiliate products or services that align with your audience’s interests and needs. Highlight the benefits, features, and unique selling points of the products, and include clear calls-to-action (CTAs) that encourage followers to learn more or make a purchase.
6. Engage with Your Audience: Foster engagement with your audience by actively participating in conversations, responding to comments, and addressing questions or concerns. Encourage dialogue, ask questions, and solicit feedback to spark meaningful interactions with your followers. Show appreciation for your audience’s support and loyalty by acknowledging their contributions and engaging with them authentically.
7. Collaborate with Influencers: Partner with influencers or micro-influencers within your niche to expand your reach and credibility on social media. Identify influencers whose values align with your brand and whose audience overlaps with your target demographic. Collaborate on sponsored content, joint promotions, or affiliate partnerships to leverage their influence and reach a wider audience.
8. Track and Analyze Performance: Monitor the performance of your social media efforts using analytics tools provided by each platform or third-party social media management tools. Track key metrics such as reach, engagement, click-through rates, and conversions to assess the effectiveness of your campaigns. Use data-driven insights to identify what’s working well and what needs improvement, and adjust your strategy accordingly.
9. Stay Consistent and Authentic: Consistency and authenticity are key to building a strong presence on social media. Maintain a regular posting schedule and stay true to your brand voice and values. Be authentic in your interactions, share genuine stories and experiences, and demonstrate your passion and expertise in your niche. Building trust and credibility with your audience takes time, so be patient and consistent in your efforts.
By harnessing the power of social media effectively, you can expand your reach, engage with your audience, and drive conversions for your affiliate offers. Focus on providing value, creating engaging content, promoting affiliate products strategically, fostering meaningful interactions, and leveraging analytics to refine your approach over time. With dedication and persistence, social media can become a valuable tool for growing your affiliate revenue and building a loyal following.
Analyze and Optimize Performance
Analyzing and optimizing the performance of your affiliate marketing efforts is crucial for maximizing your revenue and achieving long-term success. Here’s how to effectively analyze and optimize the performance of your affiliate marketing campaigns:
1. Set Clear Goals: Start by setting clear, measurable goals for your affiliate marketing campaigns. Whether it’s increasing website traffic, boosting conversions, or growing revenue, clearly define your objectives to provide a framework for measuring success.
2. Track Key Metrics: Identify and track key performance metrics that align with your goals. These may include click-through rates (CTR), conversion rates, revenue generated, average order value (AOV), return on investment (ROI), and customer lifetime value (CLV). Use tracking tools such as Google Analytics, affiliate network dashboards, or third-party analytics platforms to monitor your performance metrics.
3. Perform A/B Testing: Conduct A/B tests to experiment with different variables and identify what resonates best with your audience. Test variations of your landing pages, call-to-action (CTA) buttons, ad creatives, and promotional offers to optimize conversion rates. Analyze the results of your tests and implement changes based on insights gained to improve campaign performance.
4. Segment Your Data: Segment your data to gain deeper insights into the performance of different audience segments, traffic sources, and promotional channels. Analyze the behavior and characteristics of high-performing segments to identify opportunities for optimization. Tailor your marketing strategies and messaging to specific segments to maximize relevance and effectiveness.
5. Identify Top-Performing Products and Channels: Identify your top-performing affiliate products and marketing channels based on key performance indicators (KPIs) such as conversion rates and revenue generated. Focus your efforts on promoting high-converting products and investing resources into channels that yield the best results. Allocate your budget and resources strategically to maximize ROI.
6. Optimize Content and Messaging: Review your content and messaging to ensure alignment with your target audience’s interests, preferences, and pain points. Tailor your content to address their needs and provide value-added information that encourages engagement and conversions. Test different messaging approaches and content formats to see what resonates best with your audience.
7. Refine Targeting and Segmentation: Refine your targeting and segmentation strategies to reach the most relevant audience segments with your affiliate promotions. Use demographic, behavioral, and psychographic data to create detailed customer profiles and tailor your marketing efforts accordingly. Personalize your messaging and offers to better meet the needs and preferences of each segment.
8. Stay Informed About Industry Trends: Stay informed about industry trends, consumer behavior, and the competitive landscape to adapt your affiliate marketing strategies accordingly. Keep an eye on emerging trends, new product launches, and changes in consumer preferences that may impact your campaigns. Stay ahead of the curve by testing new strategies and staying agile in your approach.
9. Regularly Review and Iterate: Regularly review your affiliate marketing performance data and iterate on your strategies based on insights gained. Continuously optimize your campaigns by making data-driven decisions and refining your approach over time. Be open to experimentation and willing to adapt to changes in the market to stay competitive and maximize your revenue.
By analyzing and optimizing the performance of your affiliate marketing campaigns, you can identify areas for improvement, capitalize on opportunities, and drive better results. Focus on setting clear goals, tracking key metrics, performing A/B testing, segmenting your data, identifying top-performing products and channels, optimizing content and messaging, refining targeting and segmentation, staying informed about industry trends, and regularly reviewing and iterating on your strategies. With a data-driven and iterative approach, you can continuously optimize your affiliate marketing efforts and maximize your revenue potential.
Conclusion
Affiliate marketing presents a wealth of opportunities for generating passive income online, but success requires strategic planning, diligent execution, and continuous optimization. By implementing the proven strategies outlined in this guide, you can boost your affiliate marketing revenue and achieve your financial goals:
1. Choose the Right Products and Niches: Focus on products and niches that align with your audience’s interests and needs, and offer high earning potential.
2. Build Trust with Your Audience: Establish yourself as a trusted authority in your niche by providing valuable content, honest recommendations, and transparent communication.
3. Create Compelling Content: Produce high-quality, value-driven content that engages your audience, addresses their pain points, and drives conversions.
4. Optimize for Search Engines: Improve the visibility of your content in search engine results pages (SERPs) by optimizing for relevant keywords, creating valuable content, and enhancing user experience.
5. Leverage Email Marketing: Nurture leads, engage with your audience, and promote affiliate products through targeted email campaigns that provide value and encourage action.
6. Harness the Power of Social Media: Expand your reach, engage with your audience, and drive conversions by strategically leveraging social media platforms to promote affiliate products and foster meaningful interactions.
7. Analyze and Optimize Performance: Continuously monitor and analyze the performance of your affiliate marketing efforts, experiment with different strategies, and optimize your campaigns based on data-driven insights to maximize your revenue potential.
By following these strategies and staying informed about industry trends and best practices, you can unlock the full potential of affiliate marketing and achieve sustainable success in the ever-evolving digital landscape. Remember to stay adaptable, persistent, and customer-centric in your approach, and you’ll be well on your way to realizing your affiliate marketing goals.
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Thank you for taking the time to read my article “7 Proven Strategies to Boost Your Affiliate Marketing Revenue [Updated]”, hope it helps!