Pinterest is not just a platform for sharing images and pictures. With over 400 million monthly active users, it has become an important platform for businesses to showcase their products and services. However, with the rise of video marketing, businesses are now exploring new ways to engage their audience through video content on Pinterest.
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In this blog post, we will explore how to use videos to engage your audience on Pinterest, and why it’s important for your business.
1. Create video pins
Video pins are an excellent way to showcase your products and services on Pinterest. These pins are essentially short videos that autoplay when a user scrolls through their feed. Video pins can be up to 60 seconds long and can showcase your product in action, give a sneak peek behind the scenes, or simply showcase your brand’s personality.
When creating video pins, make sure that they are visually appealing and engaging. Use high-quality visuals, music, and animations to capture your audience’s attention. Also, ensure that the video is in a vertical format as it takes up more real estate on the Pinterest feed.
2. Optimize your video pins
Optimizing your video pins is crucial to ensure that they reach your target audience. When creating your video pins, make sure that you include keywords in the title and description. This will help Pinterest understand the content of the video and show it to users who are searching for similar content.
Another way to optimize your video pins is by adding tags to your video. Tags are keywords that help Pinterest categorize your video and show it to relevant users. You can add up to 20 tags to your video, so make sure to use relevant keywords that describe your video’s content.
3. Use Pinterest ads to promote your video pins
Pinterest ads are an effective way to promote your video pins and reach a wider audience. With Pinterest ads, you can target specific demographics, interests, and behaviors to ensure that your video is shown to the right audience.
When creating Pinterest ads, make sure that your video is visually appealing and engaging. Also, ensure that your ad copy is concise and relevant to the video content.
4. Repurpose your existing video content
If you already have existing video content, you can repurpose it for Pinterest. This can save you time and effort while also allowing you to showcase your content to a new audience.
When repurposing your video content, make sure that it’s optimized for Pinterest. This means that you need to adjust the video’s aspect ratio, add captions, and optimize the title and description for Pinterest.
5. Use Pinterest Analytics to track your video performance
Pinterest Analytics is a powerful tool that can help you track the performance of your video pins. With Pinterest Analytics, you can see how many people have seen your video, how many engagements it has received, and how many clicks it has received.
This data can help you understand which videos are resonating with your audience and adjust your video marketing strategy accordingly.
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Create video pins
As an AI language model, I cannot create video pins directly. However, I can guide you through the general process of creating video pins on Pinterest:
- Choose the right video content: When creating video pins, choose content that is visually appealing, engaging, and relevant to your audience. You can use existing video content or create new content specifically for Pinterest.
- Optimize your video for Pinterest: Pinterest recommends using a vertical aspect ratio for video pins, with a recommended size of 600 x 900 pixels. Make sure to add captions to your video since many users watch Pinterest videos on mute.
- Create a pin: Go to your Pinterest profile and click on the plus sign in the top right corner to create a new pin. Choose “Create a video pin” and upload your video.
- Add a title and description: Add a title and description that accurately describe the content of your video. This will help Pinterest understand the content and show it to users who are searching for similar content.
- Choose a board: Choose a relevant board to save your video pin to. If you don’t have a board that is relevant to your video content, create a new board.
- Add tags: Add up to 20 relevant tags to your video pin. This will help Pinterest categorize your content and show it to users who are interested in similar content.
- Publish and promote: Once you have created your video pin, publish it to your board. You can also promote your video pin using Pinterest ads to reach a wider audience.
Remember, creating high-quality video content is key to engaging your audience on Pinterest. Make sure to optimize your videos for Pinterest and use Pinterest Analytics to track your video performance and adjust your video marketing strategy accordingly.
Optimize your video pins
Optimizing your video pins on Pinterest can help ensure that they reach your target audience and perform well. Here are some tips to optimize your video pins:
- Choose the right video content: Choose video content that is visually appealing, engaging, and relevant to your target audience. Make sure the video showcases your brand’s personality and highlights your products or services.
- Use a vertical aspect ratio: Pinterest recommends using a vertical aspect ratio for video pins, with a recommended size of 600 x 900 pixels. This format takes up more real estate on the Pinterest feed and can increase engagement.
- Add captions: Many Pinterest users watch videos on mute, so it’s important to add captions to your video pins. This will ensure that your audience can still understand the content of your video even when it’s muted.
- Use relevant keywords: Use relevant keywords in the title and description of your video pin to help Pinterest understand the content of the video. This will increase the chances of your video being shown to users who are searching for similar content.
- Add tags: Add up to 20 relevant tags to your video pin. These tags can help Pinterest categorize your content and show it to users who are interested in similar content.
- Use high-quality visuals and sound: Use high-quality visuals and sound in your video pins to make them more visually appealing and engaging.
- Choose a compelling thumbnail: Choose a compelling thumbnail for your video pin that accurately represents the content of the video and catches the viewer’s attention.
By following these tips, you can optimize your video pins on Pinterest and increase the chances of them being seen by your target audience. Remember to use Pinterest Analytics to track the performance of your video pins and adjust your video marketing strategy accordingly.
Use Pinterest ads to promote your video pins
Pinterest ads can be an effective way to promote your video pins and reach a wider audience on the platform. Here are some tips for using Pinterest ads to promote your video pins:
- Choose the right ad format: Pinterest offers several ad formats, including Promoted Video Pins, which are specifically designed to promote video content. These ads autoplay in the Pinterest feed and can be an effective way to capture the viewer’s attention.
- Target the right audience: Use Pinterest’s targeting options to ensure that your video ads are seen by the right audience. You can target users based on their interests, behaviors, demographics, and more.
- Use high-quality visuals and sound: Make sure your video ads are visually appealing and use high-quality visuals and sound. This will help to capture the viewer’s attention and increase engagement.
- Add captions: Since many Pinterest users watch videos on mute, it’s important to add captions to your video ads. This will ensure that your message is still conveyed even when the video is muted.
- Include a clear call to action: Include a clear call to action in your video ads to encourage users to take action, such as visiting your website or making a purchase.
- Test and optimize: Test different ad formats, targeting options, and creative elements to see what works best for your brand. Use Pinterest Analytics to track the performance of your video ads and adjust your strategy accordingly.
By using Pinterest ads to promote your video pins, you can reach a wider audience on the platform and increase the visibility of your brand. Remember to optimize your video pins for Pinterest and use high-quality visuals and sound to increase engagement.
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Repurpose your existing video content
Repurposing your existing video content can be a great way to create new content for Pinterest and engage your audience. Here are some tips for repurposing your existing video content:
- Cut your video into shorter clips: If you have a longer video, consider cutting it into shorter clips that can be shared on Pinterest. This allows you to highlight the most engaging and relevant parts of your video and increase the chances of it being viewed by your target audience.
- Create GIFs: Consider creating GIFs from your video content. GIFs are visually appealing and can be a great way to convey a message in a short amount of time. They can also be shared easily on Pinterest and increase engagement.
- Add captions: Make sure to add captions to your video content. This will ensure that your content is accessible to all users, including those who watch videos on mute.
- Create new video content using existing footage: If you have existing footage from a previous video, consider using it to create new content. This can save you time and resources while still allowing you to engage your audience with new content.
- Use your video content as inspiration for new pins: Use your video content as inspiration for new pins. For example, if you have a video about a particular product, consider creating pins that showcase different angles or uses of the product.
By repurposing your existing video content, you can create new content for Pinterest and engage your audience in new and interesting ways. Remember to optimize your content for Pinterest and use high-quality visuals and sound to increase engagement.
Use Pinterest Analytics to track your video performance
Pinterest Analytics is a powerful tool that can help you track the performance of your video content on Pinterest. Here are some tips for using Pinterest Analytics to track your video performance:
- Track video views: Use Pinterest Analytics to track the number of video views your pins are receiving. This can give you insight into the effectiveness of your video content and help you adjust your video marketing strategy accordingly.
- Monitor engagement: Pay attention to the engagement metrics for your video content, such as saves, clicks, and comments. This can help you determine which types of video content are resonating with your audience and adjust your strategy accordingly.
- Analyze audience demographics: Use Pinterest Analytics to analyze the demographics of your audience, such as age, gender, and location. This can help you understand who is engaging with your video content and tailor your content to their preferences.
- Identify high-performing content: Use Pinterest Analytics to identify which of your video pins are performing well. This can help you replicate that success with future video content.
- Adjust your strategy: Use the insights from Pinterest Analytics to adjust your video marketing strategy and create content that resonates with your audience.
By using Pinterest Analytics to track the performance of your video content, you can gain valuable insights into your audience and adjust your video marketing strategy accordingly. Remember to monitor your analytics regularly and make adjustments as needed to ensure that your video content is performing at its best.
Conclusion
Video marketing on Pinterest can be a powerful way to engage your audience and increase visibility for your brand. By creating high-quality video content that is optimized for Pinterest, using video pins to showcase your products or services, and promoting your video content with Pinterest ads, you can reach a wider audience and drive more traffic to your website. Additionally, by repurposing your existing video content and tracking your performance with Pinterest Analytics, you can continually improve your video marketing strategy and better understand your audience’s preferences and behaviors. With these tips, you can leverage the power of video marketing on Pinterest to grow your brand and engage your audience in new and creative ways.
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Thank you for taking the time to read my article “Pinterest and Video Marketing: How to Use Videos to Engage Your Audience”, hope it helps!