Pinterest is not just a platform for DIY projects and recipe inspiration; it’s a powerful tool for businesses and individuals to expand their reach and make money. With over 400 million monthly active users, Pinterest offers a vast potential audience for those looking to grow their online presence. In this blog post, we’ll explore eight proven strategies to increase your Pinterest followers and turn your passion into profit.
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1. Optimize Your Profile
Your Pinterest profile is the first thing users see when they visit your page. Make a strong first impression by using a high-quality profile picture and crafting an engaging bio. Communicate who you are, what you do, and what users can expect from your boards. Include relevant keywords to improve discoverability in search results.
2. Create Compelling Boards
Organize your content into visually appealing and thematic boards. Use eye-catching board covers and ensure that your boards have clear and concise titles. A well-organized profile not only attracts followers but also makes it easier for users to navigate and find the content they’re interested in.
3. Pin Consistently
Consistency is key on Pinterest. Aim to pin regularly, whether it’s your own content or content from others in your niche. This not only keeps your profile active but also increases the likelihood of your pins appearing in users’ feeds. Consider using scheduling tools to plan your pinning strategy and maintain a steady flow of content.
4. Create High-Quality Pins
Invest time in creating visually appealing pins that stand out. Use high-resolution images, clear fonts, and vibrant colors. Vertical pins with a 2:3 aspect ratio tend to perform well on Pinterest. Experiment with different pin designs to see what resonates best with your audience.
5. Utilize Keywords
Pinterest is a search-centric platform, so optimizing your content with relevant keywords is crucial. Identify popular keywords in your niche and incorporate them into your pin descriptions, board titles, and profile bio. This helps your content appear in search results and attracts users interested in your niche.
6. Collaborate with Others
Leverage the power of collaboration by joining group boards in your niche. Group boards allow you to reach a broader audience and gain exposure to followers of other contributors. Actively engage with fellow contributors, share their content, and invite them to collaborate on your boards as well.
7. Promote Your Pins
Consider investing in Pinterest advertising to boost the visibility of your pins. Promoted Pins appear in users’ feeds and search results, increasing the likelihood of reaching a wider audience. Set a budget, target your desired audience, and monitor the performance of your promoted content to optimize your strategy.
8. Monetize Your Presence
Once you’ve built a substantial following, explore monetization opportunities on Pinterest. You can partner with brands for sponsored content, create and sell your products directly on the platform, or become an affiliate marketer for products relevant to your niche. Make sure your monetization efforts align with your brand and provide value to your followers.
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Optimize Your Profile
Optimizing your Pinterest profile is a crucial step in attracting followers and making a lasting impression. A well-crafted profile provides users with a snapshot of who you are and what you offer. Here are some key tips to optimize your Pinterest profile:
1. Profile Picture:
- Choose a clear and recognizable profile picture. Use a high-quality image that reflects your brand or personality.
- For businesses, consider using your logo to enhance brand recognition.
- Ensure that the profile picture is centered and easily distinguishable, even in a small thumbnail.
2. Bio:
- Craft a concise and engaging bio that succinctly describes who you are and what you do.
- Use keywords related to your niche or interests to enhance searchability.
- Include any relevant credentials or achievements that lend credibility to your profile.
3. Business vs. Personal Account:
- If you’re using Pinterest for business purposes, consider switching to a business account. This provides access to analytics and other valuable features.
- A business account allows you to showcase your website, making it easier for followers to explore your external content.
4. Username:
- Choose a username that is easy to remember and reflects your brand or personal identity.
- If possible, use a consistent username across your various social media platforms to maintain brand continuity.
5. Board Covers:
- Create visually appealing board covers that represent the theme of each board.
- Consistent and attractive board covers contribute to an organized and professional-looking profile.
6. Board Descriptions:
- Write clear and informative descriptions for each board. This not only helps users understand the content but also improves search engine optimization (SEO).
- Use relevant keywords in board descriptions to increase discoverability.
7. Link to Your Website:
- If you have a website or blog, include the link in your Pinterest profile. This directs followers to your external content, providing them with more information about you and your offerings.
8. Enable Rich Pins:
- Enable rich pins for your website. Rich pins provide additional information directly on the pin itself, enhancing the user experience.
- Rich pins can display real-time pricing, availability, and information about the content, making your pins more informative and trustworthy.
9. Location and Contact Information:
- Include your location if it’s relevant to your content or business.
- If you’re comfortable, add contact information to make it easier for followers or potential collaborators to reach out to you.
10. Regularly Update:
- Keep your profile up-to-date. Update your bio, profile picture, and board covers periodically to reflect any changes or developments in your brand or personal journey.
By implementing these profile optimization strategies, you’ll create a visually appealing and user-friendly space that encourages people to follow you and explore your content. Remember that consistency is key, so maintain a cohesive visual identity across your profile to leave a lasting impression on potential followers.
Create Compelling Boards
Creating compelling boards on Pinterest is essential for attracting followers and keeping them engaged. Well-organized and visually appealing boards can showcase your interests, expertise, and style, making your profile more appealing to potential followers. Here’s how you can create compelling boards on Pinterest:
1. Thematic Organization:
- Group your pins into boards based on specific themes or topics. This helps users quickly understand the content you curate.
- For example, if your niche is home decor, you might have boards for “Modern Living Rooms,” “DIY Home Projects,” or “Vintage Decor.”
2. Eye-Catching Board Covers:
- Design visually striking board covers that represent the theme of each board. Consistent and attractive covers contribute to the overall aesthetic of your profile.
- Use a cohesive color scheme or style that aligns with your brand or personal taste.
3. Board Titles and Descriptions:
- Craft clear and descriptive titles for your boards. Make them compelling and easy to understand.
- Write informative board descriptions that provide additional context. Use keywords related to the board’s theme to enhance searchability.
4. Create Branded Boards:
- Consider creating boards that are directly related to your brand or business. These boards can showcase your products, services, or behind-the-scenes glimpses.
- Feature your brand logo or relevant visuals on these boards to strengthen brand recognition.
5. Mix Content Types:
- Keep your boards diverse by including a mix of content types. Incorporate your original content alongside curated pins from others in your niche.
- Balance between inspirational images, informative infographics, and actionable content.
6. Seasonal and Trendy Boards:
- Stay relevant by creating seasonal boards or boards that reflect current trends in your niche.
- Update these boards regularly to keep your content fresh and appealing to both current and potential followers.
7. Collaborative Boards:
- Join or create collaborative boards in your niche. Collaborative boards allow multiple contributors to share their content, expanding the reach of the board.
- Actively participate in these collaborations by pinning and engaging with other contributors’ content.
8. Educational Boards:
- Create boards that provide valuable information and resources related to your expertise. Educational boards not only showcase your knowledge but also attract followers seeking useful content.
- Use the board to share tips, tutorials, or guides relevant to your niche.
9. Showcase Your Personality:
- Infuse your personality into some of your boards. Whether it’s your favorite quotes, travel destinations, or hobbies, boards that reflect your interests can create a deeper connection with your audience.
10. Update and Curate Regularly:
- Regularly update your boards with fresh content to keep your profile active and engaging.
- Curate your boards by removing outdated or irrelevant pins. This ensures that your boards remain cohesive and focused.
By implementing these strategies, you’ll be on your way to creating compelling boards that not only attract followers but also keep them coming back for more. Remember to stay consistent with your branding and regularly assess and refine your boards based on the interests of your audience.
Pin Consistently
Consistency is key when it comes to growing your presence on Pinterest. Regular pinning not only keeps your profile active but also increases the visibility of your content. Here are some tips on how to pin consistently and effectively:
1. Establish a Pinning Schedule: Set a pinning schedule that works for you and aligns with your audience’s activity. Consistency is more important than frequency, so choose a schedule that you can realistically maintain.
2. Use Scheduling Tools: Take advantage of Pinterest scheduling tools like Tailwind or Buffer. These tools allow you to plan and schedule your pins in advance, saving you time and ensuring a steady flow of content.
3. Mix Your Content with Others: Don’t just focus on pinning your own content. Share a mix of your original pins along with relevant content from others in your niche. This demonstrates that you are engaged in the community and not just self-promoting.
4. Pin at Peak Times: Identify the peak times when your audience is most active on Pinterest. This information is available in Pinterest Analytics. Pinning during these times can increase the visibility of your content.
5. Utilize Secret Boards: If you come across content that you want to share later or plan a series of pins, use secret boards to save and organize them privately. Once you’re ready, move the pins to public boards to share with your audience.
6. Create Fresh Pins: Pinterest favors fresh content, so regularly create new and unique pins. Even if the underlying content remains the same, try different designs, titles, and descriptions to keep your pins engaging and attractive.
7. Repin Evergreen Content: Identify evergreen content in your niche—content that remains relevant over time. Repin such content periodically to ensure that it continues to reach new audiences and doesn’t get buried in your profile.
8. Engage with Others’ Pins: Actively engage with pins from others in your niche by liking, commenting, and repinning. This not only helps you stay connected with the community but also increases the chances of others reciprocating the engagement.
9. Take Advantage of Trending Topics: Stay aware of trending topics and incorporate them into your pinning strategy when relevant. This can boost the visibility of your content as users often search for and engage with trending topics.
10. Monitor Analytics: Regularly check your Pinterest Analytics to understand which pins and boards are performing well. Use this data to refine your pinning strategy and focus on content that resonates with your audience.
11. Stay Consistent Across Boards: Maintain a consistent posting frequency across all your boards. Avoid neglecting certain boards for an extended period, as this can lead to uneven growth and engagement.
Remember, Pinterest rewards consistency and quality. By pinning consistently, you not only stay on the radar of your current followers but also attract new ones. Keep experimenting with your strategy, analyze the performance of your pins, and adjust your approach based on what works best for your audience.
Create High-Quality Pins
Creating high-quality pins is crucial for grabbing the attention of Pinterest users and encouraging engagement. Pinterest is a visual platform, and well-designed pins stand out in the sea of content. Here are some tips to help you create high-quality pins:
1. Use High-Resolution Images:
- Start with high-resolution images to ensure clarity and sharpness. Blurry or pixelated images can turn users away.
- If you’re using your photographs, make sure they are well-lit and visually appealing.
2. Optimal Pin Size:
- Pinterest recommends using a vertical aspect ratio for pins, with a 2:3 ratio (for example, 1000 pixels x 1500 pixels). Vertical pins take up more space on users’ feeds and tend to perform better.
3. Eye-Catching Graphics and Colors:
- Use vibrant colors and eye-catching graphics to make your pins stand out. Consider your brand colors and try to maintain a consistent visual identity across your pins.
- Experiment with bold fonts, overlays, and other graphic elements to create visually appealing designs.
4. Readable Fonts
- Choose clear and readable fonts for your pin titles and descriptions. Avoid overly decorative or complex fonts that may be hard to read, especially on smaller screens.
5. Branded Pins
- Incorporate your brand elements, such as your logo or a watermark, into your pins. This enhances brand recognition and makes your content easily identifiable.
6. Create a Strong Pin Title:
- Craft compelling and concise titles for your pins. Use keywords related to your content to improve discoverability.
- Experiment with different headline styles to see what resonates best with your audience.
7. Informative Descriptions:
- Write clear and informative descriptions for your pins. Provide additional context or details that encourage users to click through.
- Include relevant keywords to improve search engine optimization (SEO) for your pins.
8. Consistent Style:
- Maintain a consistent visual style across your pins. This can include consistent color schemes, font choices, and overall design aesthetics.
- A cohesive look creates a more professional and visually appealing Pinterest profile.
9. Test Different Designs:
- Don’t be afraid to experiment with different pin designs. Test variations of images, colors, and layouts to identify what resonates best with your audience.
- Pinterest Analytics can help you track the performance of different pin designs.
10. Create Pin Templates:
- Design pin templates that you can use as a foundation for various types of content. This helps maintain a consistent look and feel across your pins.
- Templates can save time and ensure that your pins have a cohesive design.
11. Optimize for Mobile:
- Many Pinterest users access the platform on mobile devices, so ensure that your pins are mobile-friendly. Test your pins on different devices to ensure they look good and are easy to interact with.
By paying attention to these details and consistently creating visually appealing and high-quality pins, you can increase the likelihood of engagement, repins, and click-throughs, ultimately helping you grow your presence on Pinterest.
Utilize Keywords
Utilizing keywords effectively on Pinterest is crucial for improving the discoverability of your content. Pinterest operates as a search engine, and incorporating relevant keywords can significantly enhance the visibility of your pins. Here’s how you can optimize your pins and boards with keywords:
1. Research Relevant Keywords:
- Conduct keyword research to identify terms and phrases that are popular and relevant to your niche. Tools like Pinterest’s own search bar, Google Keyword Planner, or third-party keyword research tools can be valuable for this purpose.
2. Include Keywords in Pin Descriptions:
- Write clear and concise pin descriptions that incorporate relevant keywords. Describe the content of the pin and its benefits, and include natural-sounding keyword phrases.
- Avoid keyword stuffing, as it can make your descriptions appear unnatural. Focus on providing valuable information.
3. Optimize Board Titles and Descriptions:
- Use keywords in your board titles and descriptions to improve the overall SEO of your profile. This helps Pinterest understand the content of your boards and increases the likelihood of your boards appearing in search results.
4. Be Specific and Niche-Specific:
- Use specific and niche-specific keywords. Instead of generic terms, focus on words that are highly relevant to the specific content you are pinning.
- Specific keywords help attract a more targeted audience interested in your niche.
5. Long-Tail Keywords:
- Incorporate long-tail keywords, which are longer and more specific phrases. Long-tail keywords often have less competition and can attract users who are looking for very specific information.
6. Use Hashtags Wisely:
- Pinterest allows the use of hashtags, and they can be effective in increasing discoverability. Include relevant hashtags in your pin descriptions, but keep them limited and choose them wisely.
- Use a mix of niche-specific and broader hashtags to broaden the reach of your content.
7. Location-Based Keywords:
- If applicable, include location-based keywords. This is especially relevant for businesses targeting a local audience or for content related to specific geographic locations.
8. Regularly Update Keywords:
- Stay informed about changing trends and search behaviors in your niche. Regularly update your keywords to ensure that they remain relevant and aligned with current interests.
9. Utilize Rich Pins:
- Implement rich pins for your website. Rich pins automatically pull information from your website, including metadata, providing users with more context about your content. This can enhance your presence in search results.
10. Monitor Pinterest Analytics:
- Regularly check Pinterest Analytics to gain insights into which keywords are driving traffic to your pins and boards. Use this information to refine your keyword strategy and focus on terms that resonate with your audience.
11. Experiment with A/B Testing:
- Test different keyword strategies by A/B testing your pin descriptions. Analyze the performance of pins with different keywords to understand what works best for your audience.
By strategically incorporating keywords into your pin descriptions, board titles, and descriptions, you can improve the discoverability of your content and attract a more targeted audience. Regularly refine your keyword strategy based on analytics and changes in your niche to stay ahead of the competition.
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Collaborate with Others
Collaborating with others on Pinterest is a powerful way to expand your reach, tap into new audiences, and foster a sense of community. Here are some effective strategies for collaborating with others on Pinterest:
1. Join Group Boards: Group boards allow multiple contributors to share their content, providing exposure to a broader audience. Find and join relevant group boards in your niche by using websites like PinGroupie or by reaching out to collaborators directly.
2. Contribute Valuable Content: When participating in group boards, contribute valuable and relevant content that aligns with the board’s theme. This not only benefits the board but also enhances your reputation within the community.
3. Create Your Group Board: Start your group board and invite collaborators in your niche to contribute. This gives you control over the board’s content and allows you to curate a community around your interests.
4. Promote Collaboration on Your Boards: Invite collaborators to pin on your boards, not just group boards. This can lead to mutual sharing of content and helps strengthen connections within your niche.
5. Engage with Collaborators: Actively engage with collaborators by liking, commenting, and replying to their content. This fosters a sense of community and encourages reciprocal engagement with your pins.
6. Cross-Promote on Other Platforms: Leverage other social media platforms or collaboration tools to connect with potential collaborators. Share your interest in collaborating on Pinterest and invite others to join you.
7. Establish Clear Guidelines: Communicate the guidelines for collaboration, especially if you’re managing a group board. Provide details on the board’s theme, rules for pinning, and any specific requirements.
8. Collaborate with Influencers: Reach out to influencers or thought leaders in your niche and propose collaboration. Influencers often have a large and engaged following, and their collaboration can significantly boost your visibility.
9. Host Collaborative Challenges: Organize collaborative challenges or events within your niche. Encourage participants to create and share content related to a specific theme, using a dedicated hashtag for tracking and engagement.
10. Participate in Collaborative Projects: Join collaborative projects initiated by others in your niche. This could involve joint blog posts, challenges, or themed content creation that extends across multiple collaborators.
11. Use Collaborative Boards Strategically: Collaborative boards are not only for sharing your content but also for discovering new ideas. Actively participate in the collaborative boards you join, and be open to discovering and sharing content from others.
12. Share Success Stories: Showcase the success stories of your collaborations. Share content from collaborators who have benefited from the collaboration, and highlight the positive outcomes on your profile.
Remember, successful collaboration is built on mutual respect and a genuine interest in supporting one another. By actively engaging with others in your niche, you can create a collaborative environment that not only expands your Pinterest reach but also fosters meaningful connections within your community.
Promote Your Pins
Promoting your pins on Pinterest is an effective strategy to increase visibility, reach a broader audience, and drive engagement. Here’s a step-by-step guide on how to promote your pins successfully:
1. Set Up a Pinterest Business Account: If you haven’t already, convert your personal Pinterest account into a business account. This gives you access to Pinterest Analytics and other business features.
2. Create a Pin: Design a high-quality and visually appealing pin. Follow the best practices mentioned earlier, including using high-resolution images, readable fonts, and a clear call-to-action.
3. Choose a Pin to Promote: Go to the pin you want to promote and click on the “Promote” button. If you haven’t created the pin yet, you can also create a new pin during the promotion setup.
4. Set Your Campaign Goal: Pinterest offers two main campaign goals: awareness and consideration. Choose the goal that aligns with your objectives. If you want to drive traffic to your website, choose the consideration goal.
5. Define Your Audience: Specify your target audience based on factors like location, demographics, interests, and behaviors. Pinterest provides a detailed targeting option to help you reach the right audience.
6. Set Your Budget and Schedule: Determine your daily or lifetime budget for the campaign. You can choose between a daily budget, which is the average amount you’re willing to spend per day, or a lifetime budget, which is the maximum amount you’re willing to spend over the entire campaign.
7. Select Keywords: Choose relevant keywords for your promoted pin. Pinterest will use these keywords to display your pin to users searching for or engaging with similar content. Be specific and use keywords that accurately represent your pin.
8. Choose Placement: Decide where you want your promoted pin to appear. You can choose to display it in the Pinterest home feed, search results, or both. Experiment with different placements to see which performs best for your campaign.
9. Review and Launch: Review all the details of your campaign, including your targeting options, budget, and schedule. Once you’re satisfied, click on the “Launch” button to set your promoted pin live.
10. Monitor Performance: Regularly monitor the performance of your promoted pin using Pinterest Analytics. Track metrics such as impressions, clicks, and engagement to assess the effectiveness of your campaign.
11. Optimize Based on Analytics: Use the insights gathered from Pinterest Analytics to optimize your future campaigns. Adjust your targeting, keywords, or creative elements based on what resonates best with your audience.
12. Experiment with A/B Testing: Conduct A/B testing by creating variations of your promoted pin with different elements. Test different images, headlines, or descriptions to identify what drives better results.
13. Promote Seasonal Content: Consider promoting seasonal content or special promotions to take advantage of relevant trends and increase engagement.
14. Promote Evergreen Content: While seasonal promotions are important, also promote evergreen content that remains relevant over time. This ensures a consistent flow of traffic to your website or product.
By promoting your pins strategically and analyzing the results, you can effectively boost your visibility on Pinterest and achieve your marketing goals. Keep experimenting, refining your approach, and staying informed about changes in the Pinterest advertising platform to maximize your success.
Monetize Your Presence
Monetizing your presence on Pinterest involves turning your engaged audience and compelling content into income streams. Whether you’re a blogger, business owner, or influencer, here are some effective strategies to monetize your presence on Pinterest:
1. Affiliate Marketing: Promote affiliate products related to your niche by creating pins that feature these products. Include your affiliate link, and when users purchase through your link, you earn a commission.
2. Sell Your Products: If you have your products or services, create dedicated boards to showcase them. Direct traffic to your website or online store where users can make purchases.
3. Collaborate with Brands: Partner with brands for sponsored content. Pin images and content that align with the brand’s message and values. Brands may pay you for exposure to your engaged audience.
4. Create and Sell Digital Products: Develop digital products such as eBooks, printables, or online courses. Use Pinterest to market these products by creating pins that lead users to your product landing pages.
5. Promote Your Blog: If you have a blog, use Pinterest to drive traffic to your website. Monetize your blog through methods like ad revenue, sponsored posts, or selling your products/services.
6. Offer Consulting or Services: Position yourself as an expert in your niche and offer consulting services. Create pins that highlight your expertise and lead potential clients to a page where they can learn more about your services.
7. Use Pinterest Ads for Promotions: If you’re running promotions or discounts on your products or services, consider using Pinterest Ads to amplify your reach. Promoted Pins can help increase visibility and drive more conversions.
8. Participate in Pinterest’s Affiliate Marketing Program: Pinterest has an affiliate marketing program that allows you to earn money by promoting certain products. Apply for the program and integrate affiliate links into your pins.
9. Offer Exclusive Content: Create a subscription-based model where users pay for access to exclusive content. Use Pinterest to tease this content and direct users to your subscription platform.
10. Host Webinars or Workshops: Utilize Pinterest to promote webinars or workshops that you host. Charge a fee for participation or use the opportunity to promote your products and services.
11. Create Sponsored Content for Pinterest: Brands may pay you to create content for them to share on their Pinterest boards. Ensure that the sponsored content aligns with your audience’s interests and preferences.
12. Provide Pinterest Management Services: If you’ve mastered Pinterest strategies, offer your expertise as a service. Businesses may hire you to manage their Pinterest accounts and help them grow their presence on the platform.
13. Sell Printables: Design and sell printables such as planners, calendars, or artwork. Create engaging pins that showcase these printables and direct users to your online store.
14. Teach Pinterest Marketing: If you have expertise in Pinterest marketing, create and sell courses or ebooks that teach others how to leverage Pinterest for their businesses.
Remember to disclose any sponsored content or affiliate relationships transparently, and always prioritize providing value to your audience. Monetization on Pinterest is most successful when it aligns with your brand, resonates with your audience, and maintains authenticity. Keep experimenting with different strategies and adapt your approach based on the feedback and preferences of your followers.
Conclusion
Pinterest offers a wealth of opportunities for individuals, bloggers, and businesses to not only grow their audience but also monetize their presence. By implementing the proven strategies discussed in this blog post, you can create a thriving Pinterest profile that attracts followers and generates income. Here’s a recap of the key takeaways:
1. Optimize Your Profile: Craft a compelling profile with a high-quality picture, a concise bio, and relevant keywords. Utilize a business account for additional features.
2. Create Compelling Boards: Organize your content into visually appealing and thematic boards. Use eye-catching board covers, and clear titles, and maintain a consistent visual style.
3. Pin Consistently: Establish a regular pinning schedule and use scheduling tools to maintain consistency. Mix your content with curated content from others in your niche.
4. Create High-Quality Pins: Design visually appealing pins with high-resolution images, readable fonts, and vibrant colors. Experiment with different designs and maintain a consistent style.
5. Utilize Keywords: Incorporate relevant keywords into your pin descriptions, board titles, and profile bio. Regularly update keywords based on trends and user behavior.
6. Collaborate with Others: Join and create group boards, collaborate with influencers, and actively engage with others in your niche. Collaboration enhances your reach and fosters a sense of community.
7. Promote Your Pins: Use Pinterest Ads to boost the visibility of your pins. Set clear campaign goals, define your audience, and regularly monitor and optimize your promoted pins.
8. Monetize Your Presence: Explore various monetization avenues such as affiliate marketing, selling products or services, collaborating with brands, creating digital products, and offering exclusive content.
By combining these strategies and staying adaptable to changes in the Pinterest landscape, you can build a strong and profitable presence on the platform. Remember, success on Pinterest is not just about gaining followers but also about building meaningful connections, providing value, and authentically showcasing your brand or expertise. Keep refining your approach, analyzing performance metrics, and adapting to the evolving trends in the Pinterest community to maximize your success.
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Thank you for taking the time to read my article “8 Proven Ways to Increase Your Pinterest Follower & Make Money”, hope it helps!