In the ever-evolving landscape of digital marketing, search engine optimization (SEO) remains a crucial element for online success. Whether you’re a seasoned marketer or just starting, having the right tools can make a significant difference in your SEO strategy. The good news is that you don’t need to break the bank to access powerful tools. In this blog post, we’ll explore the seven best free SEO tools every marketer should consider integrating into their arsenal.
1. Google Analytics: Unveiling Insights
Google Analytics is a powerhouse when it comes to understanding your website’s performance. This free tool provides valuable insights into user behavior, traffic sources, and much more. By analyzing this data, you can refine your SEO strategy, identify high-performing keywords, and optimize your content for better user engagement.
2. Google Search Console: Communicating with Google
Another gem from Google, the Search Console is a must-have for every website owner. It allows you to monitor your site’s presence in Google search results, submit sitemaps, and identify and fix issues that might affect your rankings. The tool provides a direct line of communication with Google, helping you optimize your site for search engine crawlers.
3. Ubersuggest: Comprehensive Keyword Research
Neil Patel’s Ubersuggest is a robust tool for keyword research, providing insights into search volume, competition, and related keywords. The tool’s user-friendly interface makes it easy for marketers to identify lucrative keywords and optimize their content accordingly. Ubersuggest also offers content ideas and backlink suggestions, making it a versatile addition to your SEO toolkit.
4. Yoast SEO: Perfecting On-Page Optimization
For websites built on WordPress, Yoast SEO is a game-changer. This plugin simplifies on-page optimization by providing real-time suggestions for improving content, meta descriptions, and more. It also helps ensure your content is readable and user-friendly, factors that Google considers in its ranking algorithm. With Yoast SEO, even those new to SEO can easily enhance their on-page elements.
5. AnswerThePublic: Understanding User Intent
User intent is a critical aspect of SEO, and AnswerThePublic helps you decode it. By entering a keyword, this tool generates visualizations of common search queries related to that keyword. Understanding what users are searching for allows you to tailor your content to meet their needs, ultimately improving your chances of ranking higher in search engine results.
6. GTmetrix: Speeding Up Your Website
Website speed is a crucial factor in SEO, influencing both user experience and search engine rankings. GTmetrix analyzes your website’s loading speed and provides actionable recommendations for improvement. By optimizing your site’s speed, you enhance user satisfaction and increase the likelihood of search engines favoring your content.
7. Moz Link Explorer: Unveiling Backlink Opportunities
Backlinks are a fundamental aspect of SEO, and Moz Link Explorer helps you track and analyze them. This tool allows you to explore backlinks to your site and those of your competitors, identify new link-building opportunities, and assess the overall authority of a website. A strong backlink profile can significantly boost your website’s search engine rankings.
Google Analytics: Unveiling Insights
In the dynamic world of online marketing, understanding your audience is paramount. Google Analytics stands as a beacon of insight, offering marketers an invaluable tool to dissect user behavior, fine-tune strategies, and ultimately elevate their digital presence. In this exploration of Google Analytics, we unravel the layers of this robust platform and reveal how it can be your gateway to a more informed and effective digital strategy.
- The Power of Data: Google Analytics provides a treasure trove of data, offering a panoramic view of your website’s performance. From the number of visitors to the pages they visit, how long they stay, and the actions they take – every click is a data point. This wealth of information empowers marketers to make data-driven decisions, guiding strategies that resonate with their audience.
- User Behavior Analysis: Understanding how users interact with your website is pivotal. Google Analytics delves into user behavior, highlighting popular pages, entry and exit points, and the journey users take through your site. Armed with this knowledge, marketers can optimize content, enhance user experience, and strategically place calls-to-action for maximum impact.
- Traffic Sources Demystified: Knowing where your traffic comes from is key to optimizing your marketing channels. Google Analytics categorizes traffic into channels such as organic search, direct, referral, and social. This breakdown allows marketers to identify the most effective channels, allocate resources wisely, and refine their approach to capitalize on high-performing sources.
- Conversion Tracking: For many marketers, the ultimate goal is conversions. Whether it’s a product purchase, a form submission, or another desired action, Google Analytics allows you to set up conversion tracking. This feature provides a clear picture of how well your site is converting visitors into customers, enabling you to tweak elements that may be hindering the conversion funnel.
- Audience Segmentation: Not all website visitors are the same, and Google Analytics recognizes this by offering audience segmentation. Marketers can create custom segments based on demographics, interests, and behavior. This segmentation unveils insights into the unique preferences of various audience groups, facilitating targeted marketing efforts and personalized content creation.
- Real-Time Analytics: In the fast-paced digital landscape, real-time insights are invaluable. Google Analytics provides a real-time view of user activity on your site. Whether you’re running a live campaign or monitoring the immediate impact of website changes, real-time analytics ensure you stay agile and responsive in an ever-evolving digital environment.
- Mobile Analytics: With the surge in mobile device usage, understanding how users engage with your site on different platforms is crucial. Google Analytics offers mobile analytics, shedding light on the performance of your website across various devices. This information is pivotal for optimizing your site’s mobile experience and ensuring seamless interaction for all users.
Google Analytics is not merely a tool; it’s a compass that guides marketers through the vast landscape of online data. By leveraging the insights provided by this platform, marketers can make informed decisions, enhance user experience, and ultimately boost the effectiveness of their digital strategies. In a world where every click matters, Google Analytics is the key to unveiling the insights that will propel your online presence to new heights.
Google Search Console: Communicating with Google
In the intricate web of search engine optimization (SEO), effective communication with search engines is akin to having a direct hotline to success. Google Search Console emerges as a pivotal tool, providing webmasters and marketers with insights, diagnostics, and direct communication with the search giant. In this exploration of Google Search Console, we unravel its significance and how it serves as a bridge for website owners to connect with Google’s search algorithms.
- Indexing Insights: One of the core functionalities of Google Search Console is to provide insights into how Googlebot indexes your website. By analyzing the index coverage report, webmasters can identify and rectify indexing issues, ensuring that their content is properly crawled and included in Google’s search index. This visibility is fundamental to achieving optimal search engine visibility.
- Sitemap Submission: Efficiently communicating the structure of your website to search engines is crucial. Google Search Console allows you to submit and monitor your website’s XML sitemap, aiding Google in understanding the hierarchy and organization of your content. This direct submission ensures that search engines are aware of all the pages you want to be indexed.
- Search Performance Analytics: Understanding how your site performs in Google’s search results is vital for refining your SEO strategy. Google Search Console provides detailed analytics on search queries, impressions, clicks, and click-through rates. Armed with this data, marketers can optimize content for high-performing keywords and tailor their strategy to align with user search behavior.
- URL Inspection Tool: When you need to troubleshoot specific URLs, the URL Inspection tool in Google Search Console is your go-to resource. This tool provides real-time information on a URL’s crawling, indexing, and serving status. If a particular page isn’t performing as expected, the URL Inspection tool helps pinpoint issues and aids in resolving them swiftly.
- Mobile Usability Analysis: As mobile usage continues to soar, ensuring a seamless mobile experience is paramount. Google Search Console includes a mobile usability report that highlights any issues affecting the mobile-friendliness of your site. Addressing these concerns not only improves user experience but also aligns with Google’s emphasis on mobile-first indexing.
- Security Issues Monitoring: A secure website is not just user-friendly; it also aligns with Google’s commitment to prioritizing secure web experiences. Google Search Console actively monitors for security issues such as malware or hacked content, providing alerts to webmasters. This proactive approach ensures that your website remains trustworthy in the eyes of both users and search engines.
- Rich Results and Enhancements: Want to make your search results stand out? Google Search Console offers insights into rich results and enhancements, helping you understand how your content appears in search results. By implementing structured data and markup, you can enhance the visibility and attractiveness of your content in Google’s search results.
Google Search Console is more than a tool; it’s a direct line of communication with the world’s most influential search engine. By leveraging its features, webmasters and marketers can fine-tune their websites, address issues promptly, and align their strategies with Google’s evolving algorithms. In the dynamic realm of SEO, effective communication with Google through the Search Console is the key to unlocking unparalleled online visibility and success.
Ubersuggest: Comprehensive Keyword Research
In the vast and ever-changing realm of digital marketing, keyword research remains the compass that guides marketers to their audience. Ubersuggest, crafted by digital marketing guru Neil Patel, emerges as a powerful ally in the quest for optimal keywords. In this exploration of Ubersuggest, we delve into its features and unveil how it transforms the often complex landscape of keyword research into a strategic advantage for marketers.
- Keyword Discovery Made Simple: Ubersuggest simplifies the often-daunting task of keyword discovery. By entering a seed keyword or phrase, the tool generates an extensive list of related terms and long-tail keywords. This functionality opens the door to a wealth of untapped opportunities, allowing marketers to explore niches and discover keywords they might not have considered.
- Search Volume and CPC Insights: Understanding the popularity and competition around a keyword is crucial. Ubersuggest provides valuable insights into search volume, helping marketers gauge the demand for specific keywords. Additionally, the tool reveals the cost-per-click (CPC), aiding in budget planning for paid advertising campaigns and identifying potentially lucrative keywords.
- Competitor Analysis Unveiled: One of Ubersuggest’s standout features is its ability to analyze competitors. By entering a competitor’s domain, marketers can unveil the keywords driving traffic to their websites. This competitive intelligence is a goldmine, offering a strategic advantage by identifying gaps in your own keyword strategy and uncovering terms that resonate with your target audience.
- Content Ideas and Suggestions: In the digital landscape, content is king, and Ubersuggest recognizes its significance. The tool not only helps you find keywords but also provides content ideas based on popular topics related to your query. This feature streamlines the content creation process, ensuring that your material aligns with what your audience is actively searching for.
- Backlink Analysis for SEO Growth: Backlinks remain a cornerstone of SEO success, and Ubersuggest extends its capabilities beyond keywords. The tool offers insights into backlinks, helping you understand your website’s link profile and that of your competitors. By identifying link-building opportunities, you can strengthen your website’s authority and enhance its position in search engine rankings.
- Localized Keyword Research: For businesses targeting specific geographic locations, Ubersuggest offers localized keyword research. This feature allows marketers to tailor their strategies to regional nuances, ensuring that they capture the attention of local audiences. Whether you’re a global enterprise or a local business, Ubersuggest provides the tools to refine your approach.
- User-Friendly Interface: In the world of digital tools, user-friendliness is a game-changer. Ubersuggest’s intuitive interface makes it accessible to marketers of all skill levels. The platform’s straightforward design and easy navigation empower users to harness the tool’s full potential without the need for extensive training.
In the competitive landscape of digital marketing, Ubersuggest stands as a beacon for marketers seeking a comprehensive and user-friendly solution for keyword research. By providing insights into keywords, competition, and content ideas, Ubersuggest empowers marketers to refine their strategies, capture untapped opportunities, and navigate the digital landscape with confidence. In the dynamic world of SEO, Ubersuggest is more than a tool; it’s a strategic companion on the journey to online success.
Yoast SEO: Perfecting On-Page Optimization
In the ever-evolving landscape of search engine optimization (SEO), the quest for on-page perfection is paramount. Enter Yoast SEO, the WordPress plugin that has become synonymous with streamlining on-page optimization. In this comprehensive guide, we’ll delve into the features of Yoast SEO and unveil how it empowers marketers and website owners to master the art of on-page SEO.
- User-Friendly On-Page Analysis: Yoast SEO takes the complexity out of on-page optimization with its user-friendly interface. As you craft your content, the plugin provides real-time analysis and suggestions to enhance your on-page elements, including title tags, meta descriptions, and keyword density. This ensures that your content is not only engaging for readers but also optimized for search engines.
- Focus on Readability: Beyond keywords and meta tags, readability is a crucial factor in SEO success. Yoast SEO evaluates the readability of your content, considering factors like sentence length, subheadings, and paragraph structure. By ensuring that your content is easy to read, you enhance the user experience, a key factor in search engine rankings.
- Content Insights and Keyword Optimization: Yoast SEO doesn’t just stop at telling you if your content is readable – it goes deeper. The plugin provides valuable insights into your content’s keyword usage, ensuring that your target keywords are strategically placed throughout your copy. This helps search engines understand the relevance of your content to specific queries, improving your chances of ranking higher.
- Canonical URLs and Avoiding Duplicate Content: Duplicate content can harm your SEO efforts, but Yoast SEO offers a solution. The plugin allows you to set canonical URLs, indicating the preferred version of a page when there are multiple similar pages. This not only helps search engines understand your site’s structure but also avoids potential issues related to duplicate content.
- XML Sitemap Generation: Sitemaps are essential for search engine crawlers to navigate and index your site effectively. Yoast SEO automates the creation of XML sitemaps, making it easier for search engines to discover and understand the structure of your website. This feature ensures that your entire site is accessible to search engines, improving overall visibility.
- Breadcrumbs for Enhanced Navigation: User-friendly navigation is a key aspect of on-page optimization. Yoast SEO includes a breadcrumb feature, which adds navigational links at the top of your content. This not only improves user experience by providing clear navigation but also signals to search engines the hierarchy and structure of your site.
- Social Media Integration: In the age of social sharing, Yoast SEO extends its influence beyond on-page elements. The plugin allows you to control how your content appears when shared on social media platforms. By optimizing the title, description, and image, you ensure that your content maintains its allure when shared across various social channels.
Yoast SEO isn’t just a plugin; it’s a comprehensive toolkit for perfecting on-page optimization. By seamlessly integrating with your WordPress site and offering real-time insights, Yoast SEO empowers marketers and website owners to create content that not only captivates audiences but also aligns perfectly with the algorithms of search engines. In the pursuit of on-page excellence, Yoast SEO stands as an indispensable companion, guiding you toward SEO success one optimized page at a time.
AnswerThePublic: Understanding User Intent
In the dynamic landscape of search engine optimization (SEO), understanding user intent is the compass that guides content strategy. AnswerThePublic emerges as a powerful tool designed to unravel the mysteries of what users are actively searching for. In this exploration of AnswerThePublic, we’ll delve into its features and showcase how it empowers marketers and content creators to align their strategies with the diverse and ever-evolving intent of online users.
- Visualizing User Queries: AnswerThePublic takes the guesswork out of user intent by visualizing search queries related to a specific keyword. Through a visually compelling and easy-to-understand format, the tool presents a web of questions, prepositions, comparisons, and more that users commonly associate with a given keyword. This visualization is a goldmine for content creators seeking to tailor their material to meet user expectations.
- Content Inspiration Galore: Unearthing content ideas that resonate with your audience can be a challenging task. AnswerThePublic transforms this challenge into an opportunity. By presenting a comprehensive list of questions and topics users are actively searching for, the tool serves as an inspiration hub. Marketers can leverage this wealth of ideas to create content that directly addresses user queries, establishing themselves as authoritative sources in their niche.
- Tailoring Content to Intent: User intent varies, and creating content that aligns with different search intents is crucial for SEO success. AnswerThePublic categorizes user queries based on informational, navigational, commercial, and transactional intent. This segmentation allows marketers to tailor their content to match the specific intent behind a user’s search, enhancing the relevance and effectiveness of their material.
- Long-Tail Keyword Discovery: Long-tail keywords are often the key to capturing highly targeted traffic. AnswerThePublic aids in long-tail keyword discovery by presenting a multitude of specific queries related to the main keyword. These long-tail variations offer opportunities to address niche topics, attract a more targeted audience, and improve overall visibility in search engine results.
- Competitor Analysis in Focus: Understanding what your competitors are doing right is a strategic advantage. AnswerThePublic allows users to analyze the queries associated with their competitors, unveiling insights into the topics that resonate with their audience. This competitive intelligence empowers marketers to refine their strategies, identify content gaps, and position themselves effectively within their industry.
- Localized Insights: For businesses catering to specific geographic locations, understanding local intent is crucial. AnswerThePublic provides localized insights, allowing marketers to explore user queries related to a specific location. This feature is particularly valuable for businesses looking to tailor their content to the unique needs and preferences of local audiences.
- Integration with Other Tools: AnswerThePublic seamlessly integrates with other SEO tools, enhancing its utility in a marketer’s toolkit. Whether used in conjunction with keyword research tools or content planning platforms, this integration ensures a cohesive approach to SEO strategy and allows marketers to leverage the insights gained from AnswerThePublic across various aspects of their campaigns.
AnswerThePublic is more than a tool; it’s a gateway to the minds of online users. By decoding user intent, marketers can elevate their content strategies, improve visibility in search engine results, and establish a stronger connection with their target audience. In the dynamic world of SEO, where understanding the user is paramount, AnswerThePublic stands as an indispensable resource, empowering marketers to transform intent into engagement and, ultimately, into success.
GTmetrix: Speeding Up Your Website
In the fast-paced digital landscape, the speed at which your website loads can be the difference between engaging a visitor or losing them to the abyss of slow-loading pages. GTmetrix emerges as a powerful ally for webmasters and marketers, offering a comprehensive solution for assessing and improving website speed. In this exploration of GTmetrix, we’ll delve into its features and unveil how it empowers users to enhance website performance, user experience, and search engine rankings.
- Performance Analytics in Real-Time: GTmetrix provides a detailed analysis of your website’s performance in real-time. By measuring crucial metrics such as page load time, total page size, and the number of requests, the tool offers a comprehensive overview of your site’s speed. This real-time analysis is crucial for identifying bottlenecks and understanding the specific elements that contribute to your site’s loading speed.
- Page Speed Scores: GTmetrix assigns a page speed score to your website based on its performance metrics. This score reflects how well your site is optimized for speed. With insights into areas for improvement, webmasters can work towards achieving higher page speed scores, which not only enhance user experience but are also factored into search engine algorithms for ranking considerations.
- Detailed Recommendations for Optimization: One of GTmetrix’s standout features is its ability to provide detailed recommendations for optimization. The tool identifies specific elements affecting your site’s speed and offers actionable suggestions to address them. From optimizing images to leveraging browser caching, these recommendations serve as a roadmap for improving your website’s performance.
- Waterfall and Timings Charts: GTmetrix doesn’t just stop at scores; it provides a visual representation of your website’s loading process through waterfall and timings charts. These charts break down the loading sequence of each element on your page, allowing you to pinpoint precisely where delays occur. This granular insight is invaluable for fine-tuning your website and achieving optimal loading times.
- Historical Performance Tracking: Monitoring your website’s performance over time is crucial for ongoing optimization. GTmetrix offers historical performance tracking, allowing you to observe trends and assess the impact of changes made to your site. This feature enables a proactive approach to website maintenance and ensures that your site’s speed remains at its peak.
- Mobile Performance Analysis: With the increasing prevalence of mobile users, optimizing for mobile performance is non-negotiable. GTmetrix provides a dedicated mobile performance analysis, offering insights into how your site performs on different mobile devices. This functionality ensures that your website delivers a seamless and swift experience across a variety of devices, catering to the diverse preferences of your audience.
- Global Server Locations for Testing: GTmetrix enables testing from multiple global server locations. This feature is particularly valuable for assessing how your website performs for users in different geographic regions. By understanding regional variations in loading times, you can optimize your site to deliver a consistently fast experience to a global audience.
In the competitive world of online engagement, where every second counts, GTmetrix stands as a vital tool for webmasters and marketers alike. By offering real-time performance analytics, actionable recommendations, and a holistic view of your website’s loading process, GTmetrix empowers users to elevate their website speed. As a catalyst for improved user experience and search engine rankings, GTmetrix is not just a speed test tool; it’s a strategic asset in the pursuit of online success.
Moz Link Explorer: Unveiling Backlink Opportunities
In the intricate world of search engine optimization (SEO), the value of a strong backlink profile cannot be overstated. Moz Link Explorer emerges as a beacon for marketers and website owners, offering a comprehensive solution for unraveling the intricacies of backlink opportunities. In this exploration of Moz Link Explorer, we’ll delve into its features and showcase how it empowers users to enhance their backlink strategy, boost website authority, and climb the ranks of search engine results.
- Backlink Profile Analysis: Moz Link Explorer provides a detailed analysis of your website’s backlink profile. From the number of backlinks to the quality and diversity of referring domains, this tool offers a holistic view of your site’s link ecosystem. Understanding the composition of your backlink profile is foundational to devising a strategic approach for SEO success.
- Competitor Backlink Comparison: To outshine competitors in the online arena, understanding their backlink strategies is key. Moz Link Explorer facilitates direct comparisons between your backlink profile and that of your competitors. This competitive analysis unveils insights into their link-building tactics, allowing you to identify gaps and capitalize on opportunities to strengthen your own backlink profile.
- Anchor Text Analysis: The anchor text used in backlinks plays a crucial role in signaling the relevance of your content to search engines. Moz Link Explorer delves into anchor text analysis, revealing the terms and phrases used in the links pointing to your site. This insight enables you to optimize anchor text for target keywords, enhancing your site’s visibility for specific search queries.
- Spam Score Evaluation: Maintaining a clean backlink profile is essential for SEO health. Moz Link Explorer introduces a Spam Score metric, evaluating the likelihood of spammy links affecting your site. By identifying and disavowing low-quality or spam-ridden backlinks, you can protect your website’s credibility and maintain a strong standing in search engine algorithms.
- Lost and Gained Backlinks: In the ever-evolving landscape of the internet, backlinks can be gained and lost over time. Moz Link Explorer tracks these changes, providing insights into newly acquired backlinks as well as those that may have been lost. This feature empowers marketers to understand the impact of their efforts and take proactive steps to address any decline in the quality or quantity of backlinks.
- Linking Domains and Pages: Moz Link Explorer goes beyond mere backlink counts by offering insights into the linking domains and pages associated with your site. This granularity allows for a more nuanced understanding of your backlink profile, including the diversity of referring sources and the specific pages on your site that attract the most links.
- Opportunity Identification for Link Building: Armed with the insights from Moz Link Explorer, marketers can identify opportunities for strategic link building. Whether it’s reaching out to domains linking to competitors or discovering untapped sources in your industry, the tool serves as a compass for building a robust backlink profile that aligns with the algorithms of major search engines.
Moz Link Explorer is more than a tool; it’s a gateway to backlink mastery in the realm of SEO. By providing a deep dive into your backlink profile, facilitating competitor analysis, and offering actionable insights for improvement, Moz Link Explorer empowers users to elevate their website’s authority and climb the ranks of search engine results. In the dynamic world of online visibility, Moz Link Explorer is a strategic asset, guiding marketers towards backlink success and SEO excellence.
In the intricate landscape of digital marketing and search engine optimization (SEO), the tools mentioned in this guide serve as indispensable assets, each playing a unique role in enhancing different facets of your online presence. Let’s summarize the key takeaways from the exploration of these powerful tools.
- Google Analytics: Unveiling Insights:
- Google Analytics is the cornerstone for understanding your website’s performance.
- It provides in-depth insights into user behavior, traffic sources, and conversion metrics.
- Armed with this data, marketers can refine strategies, identify high-performing keywords, and optimize content for better engagement.
- Google Search Console: Communicating with Google:
- Google Search Console acts as a direct line of communication with Google’s search algorithms.
- It helps monitor site presence in search results, submit sitemaps, and address indexing issues.
- By leveraging its features, webmasters can optimize their sites for search engine crawlers and enhance overall visibility.
- Ubersuggest: Comprehensive Keyword Research:
- Ubersuggest simplifies keyword research by providing insights into search volume, competition, and related keywords.
- The tool’s user-friendly interface makes it accessible for marketers to identify lucrative keywords and optimize content accordingly.
- Ubersuggest’s versatility extends to content ideas and backlink suggestions, making it a comprehensive addition to the SEO toolkit.
- Yoast SEO: Perfecting On-Page Optimization:
- Yoast SEO is a powerful WordPress plugin that streamlines on-page optimization.
- It offers real-time analysis and suggestions for optimizing title tags, meta descriptions, and content.
- The plugin emphasizes readability and user experience, making it user-friendly for marketers of all levels.
- AnswerThePublic: Understanding User Intent:
- AnswerThePublic decodes user intent by visualizing search queries related to specific keywords.
- It serves as a content inspiration hub, providing ideas based on user queries.
- The tool categorizes user intent and aids in tailoring content to match different search intents.
- GTmetrix: Speeding Up Your Website:
- GTmetrix is a comprehensive solution for assessing and improving website speed.
- It offers real-time performance analytics, actionable recommendations, and historical performance tracking.
- The tool ensures websites are optimized for speed, thereby enhancing user experience and search engine rankings.
- Moz Link Explorer: Unveiling Backlink Opportunities:
- Moz Link Explorer provides a detailed analysis of backlink profiles, including competitor comparisons.
- It helps in anchor text analysis, evaluating spam scores, and tracking gained or lost backlinks.
- The tool aids in identifying opportunities for strategic link building, contributing to a strong backlink profile.
These tools collectively form a robust toolkit for marketers and website owners. By integrating these tools into your digital strategy, you can gain valuable insights, optimize your website, and build a strong online presence. Whether you’re focused on user behavior, keyword research, on-page optimization, content creation, website speed, or backlink strata.
Thank you for taking the time to read my article “Boost Your Rankings: The 7 Best Free SEO Tools Every Marketer Should Use”, hope it helps!