14th largest social network in the world with over 431 million monthly active users, Pinterest is one of the most popular social networks worldwide. It’s a go-to platform for many people who are looking for creative ideas, product recommendations, and more.
As an affiliate marketer, you can leverage Pinterest to drive traffic to your affiliate links and make sales. This post will show you how to do affiliate marketing on Pinterest, so you can start generating income from this popular platform.
First Off, Is Pinterest a Great Tool for Affiliate Marketing in 2023?
Pinterest is a powerful affiliate marketing tool – especially in 2023. By creating pins that link back to your affiliate website, you can boost brand awareness and inspire users to make a purchase.
With its creative and visually appealing platform, Pinterest is the perfect place to showcase your affiliate products in a way that inspires users to take action.
To make the most of your affiliate marketing strategy on Pinterest, it’s vital to create visually appealing and informative pins. Adding a catchy headline and description can help pique users’ interest and convince them to click through to your affiliate website.
Things You Need to Know Before Doing Affiliate Marketing on Pinterest
Affiliate marketing on Pinterest can be a great way to make some extra cash. however, before you get started, there are a few things you need to know.
Your Goals: What Actually Do You Want to Achieve?
Affiliate marketing on Pinterest in 2023 is all about setting goals and determining what you want to achieve. Whether you want more leads for the company, you’re working with or audience loyalty, make sure your goals are clear, realistic, and actionable. Also, remember to boost brand awareness for both you and the company you affiliate with.
Niche: Do You Still Have a Place in the Market?
Do you want to affiliate market on Pinterest? Do you still need to determine if your niche is still viable on the platform?
Pinterest is a visual goldmine for affiliate marketers. If you’re working in a niche such as travel, food, DIY crafts, health, fitness, or home décor, you can make some headway with affiliate marketing on Pinterest. Even if your niche isn’t one of those popular ones on Pinterest, there’s no need to worry. You can still use the platform to promote affiliate offers from other programs.
Relevant and High-Quality Pins: Quality Over Quantity
When affiliate marketing on Pinterest, it’s important to focus on quality over quantity. Pins that are high-quality and relevant to your niche are more likely to be repinned, which can help increase your reach and traffic. If you’re just starting out, aim to create 5-10 high-quality pins per day. Once you have a larger following, you can start creating more pins.
How to Add Affiliate Links to Pinterest?
Before you can start reaping the benefits of Pinterest affiliate marketing, you need to be able to add Links. Luckily, it’s a cinch!
Create a Pinterest Business Profile
In order to add affiliate links to your pins, you need to have a Pinterest business profile. You can create a business profile on Pinterest by visiting the website and following the steps:
- Click “Sign up” in the top-right corner of your screen.
- Click on the button Create a Pinterest business account.
- Enter your email address, create a password and include your age.
- Click “Create account” to continue.
- Build your profile by filling out the fields, then click Next.
Create a New Pin
Creating a new pin with your affiliate link is easy. To make a pin, go to the Create tab and select Create Pin. You can also schedule pins ahead of time using third-party tools like Tailwind or Buffer.
Once you’re in the Create Pin interface, select the Upload tab to upload an image from your computer or device. You can also choose an image from a website by selecting the Website tab and entering the URL of the image.
Add Your Pin Details
This is your opportunity to be unique and show your flair by adding a pin to your profile. By adding a title and pin description with relevant keywords, you will grasp the attention and stand out from the rest.
For example, if you’re promoting beauty cream, use a specific keyword like “anti-aging” or “hydrating” to help narrow down a product search.
In addition, make sure your descriptions are both informative and creative. Use them as part of the solution—remember that people come to Pinterest looking for something specific. Give them what they need using your descriptions: answers or inspiration. To make your pins more discoverable, consider utilizing relevant hashtags.
While most affiliate networks will provide you with pre-made affiliate pins, feel free to create your own that adheres to Pinterest’s and your network’s guidelines. On this platform, hashtags are completely optional.
Pro Tip: Never make your title or description too long, as people tend to lose interest. Keep it short, sweet, and to the point!
Add Your Affiliate Link
Now that your pin is ready to go, it’s time to add your affiliate link. To do this, add your affiliate link under Destination Link. This is the URL that users will be taken to when they click on your pin. Pinterest users can click on the website link in your pin description, so make sure you’re using an affiliate link that redirects to your website or blog.
After you’ve added your affiliate link, select the board to which you want to save your pin, then click Publish. And that’s it! You’ve now created your first Pinterest affiliate pin.
Pro Tip: You could generate more traffic by using links that go to landing pages instead of direct affiliate links. However, some users may be hesitant to click on links that take them directly to sites they’re not familiar with. If these direct links lead to pages with more information, the user might become discouraged and leave the site altogether.
However, this does not mean you should avoid using direct affiliate links completely. They are simple to use and take users directly where you want them.
Note: Pinterest does not permit the use of link-shortening tools.
Create Eye-Catching Graphics
If you want your pins to get noticed, you need to make sure that they are high-quality and eye-catching. This can be achieved using beautiful, relevant images paired with interesting descriptions.
The standard aspect ratio for Pinterest Pin images is 2:3, with a portrait orientation. Their ideal image size is 1000 x 1500 px; however, if an image is too large, it can get cut off, which will lower the quality of the Pin.
Pro Tip: If you want your visuals to be compelling, use visually striking images. If you’re including text in the image, make sure it is in a font that is easy to read.
There are 2 ways to publish a pin:
- Publish immediately
- Publish at a later date
What’s the difference?
By publishing your pin immediately, it will go live on your profile and in search results right away.
However, if you choose to publish your pin at a later date, you can schedule it ahead of time. This is useful if you want to promote a sale or special event that is happening in the future.
When you schedule a pin, you can choose the time and date you want it to go live. This is helpful if you target a specific audience or time zone.
Pinterest Affiliate Marketing Strategy 2023
Pinterest marketing is one of the most effective ways to drive your website or blog traffic. And, with over 431 million monthly active users, it’s a platform you must pay attention to.
Now is the time to start if you’re not using Pinterest for business. Here’s a quick overview of how you can get started with Pinterest affiliate marketing and generate affiliate sales:
Find Affiliate Programs and Networks with Products You Want to Promote
Before you can start promoting products on Pinterest, you need to find affiliate programs and networks that offer products you want to promote. If you need help figuring out where to start, you can search for affiliate programs in your niche using a search engine like Google.
Be Ready to Create Several Boards and Pins
You can create as many pins as you want, and you don’t have to worry about limits. Just make sure that the products you promote are relevant to your niche and audience. This will help you reach more people and make your posts more cohesive.
Of course, you don’t want just to share affiliate links haphazardly. Make sure your pins are creative and exciting so that people will actually want to click on them. This way, you can be sure that your affiliate marketing campaigns will be successful.
Pinterest boards are like virtual scrapbooks where you can save all your favorite pins. If you want to attract a specific audience, make sure your boards are relevant to your niche. You can add new boards every month or so to keep Pinterest’s algorithm happy and show that your Pinterest account is active.
For instance, if you’re in the parenting niche, you could create boards for pregnancy, baby gear, and toddler activities. Get creative with your boards to maximize engagement with your target audience.
Grow Your Followers Count
To grow your following on Pinterest, start by following other profiles and sharing popular content. You can also join group boards to gain more exposure. Just be sure to join boards relevant to your interests or niche.
Communicate with Your Audience to Keep Them Engaged
Every social media platform is a two-way street. In order to build a following, you need to interact with your audience. This means replying to comments, liking posts, and sharing content.
When you take the time to interact with your audience, they will be more likely to return the favor. This interaction will help you build a rapport with your followers and make them more likely to purchase products from you in the future.
Schedule Your Posts
With a few quick clicks, you can schedule your pins in advance and space them out over the course of a week or month. This will help you stay consistent with your content and ensure that a wider audience sees your pins.
Build an Email List through Pinterest
Building an email list through Pinterest can be a breeze; you must include an email opt-in on your landing page. This will allow your Pinterest visitors to join your mailing list by giving them an incentive, such as a lead magnet, discount code, or another type of freebie.
Keep your new subscribers engaged with regular email campaigns so you can maintain a direct line of communication. If you don’t, potential customers will leave your site without buying anything–and you don’t want that to happen.
Optimize Your Profile and Pins for SEO
Like a blog post on Google, you want your pins to be seen by as many people as possible. That’s why it’s important to optimize your pins for SEO.
Here are a few tips:
- Keep your profile visible by ensuring it can be found on search engines.
- Keep your pins and boards sorted so that others may easily find what they are looking for when browsing your profile.
- Figure out which keywords are associated with your niche by thinking about what terms your target audience would use when searching online.
- Use relevant keywords in your profile, pin descriptions, and board descriptions to help people find your content.
- Adding long-tail keywords to your website can improve traffic.
Examine How Well Your Pins Are Doing
It’s important to analyze your pins’ performance to see what’s working and what isn’t. This way, you can adjust your strategy accordingly.
To see how well your pins are performing, check out the analytics section of Pinterest. Here, you’ll see how many people have saved your pins, how much traffic you’re getting from Pinterest, and which of your pins are being repinned the most.
This data is valuable because it will help you understand what content is resonating with your audience and driving results.
Consistency Is Key
For success in Pinterest affiliate marketing, create a couple of pins daily or one to three boards weekly. Develop a workflow and use scheduling tools to maintain consistency.
Tips for Pinterest Affiliate Marketing
Familiarize and Comply With Pinterest’s Community Guidelines.
Pinterest’s Community Guidelines are a great resource for affiliate marketers, whether you’re new to the game or a seasoned pro. The Guidelines cover important topics like site security and access, spam prevention, and paid partnerships. Following the Guidelines will help you have a safe, smooth experience on Pinterest.
Disclose Affiliate Links
According to FTC guidelines, you must disclose any relationship you have with a brand or company when promoting their products. This includes affiliate links. If you’re promoting Amazon affiliate links on your blog, you need to let your readers know you’ll be compensated if they purchase through your link. For Pinterest, label your pins with “sponsored” or “affiliated” tags to ensure transparency.
Keep Your Recommendations Fresh
Pinners and Pinterest love it when you post original content that is also fresh. Consequently, to maintain your pins looking new and current, update them or share new product listings as soon they become available.
Get to Know Your Affiliate Program’s Rules
Be sure to check with your affiliate program about their specific rules and regulations. For example, some affiliate programs don’t allow you to link directly to product pages, while others do. By understanding the rules of your affiliate program, you can avoid any potential problems down the road.
Which affiliate networks are available to work with on Pinterest?
There are many affiliate networks you can work with on Pinterest. Some of the most popular ones are ShareASale, Amazon Associates, Awin, CJ Affiliate, and Impact. We have created a guide on how to find profitable affiliate programs in your niche. Give it a read to learn more.
What are the popular niches on Pinterest?
Some of the most popular niches on Pinterest are fashion, beauty & personal care, entertainment, health and fitness, parenting, food and drink, sporting goods, DIY, gift ideas and crafts, travel, and home décor.
What are some tools I can use to improve my Pinterest affiliate marketing strategy?
What is Pinterest SEO?
Pinterest SEO is the process of optimizing your pins and boards to rank higher in Pinterest’s search results. Just like Google, Pinterest has its own algorithm that determines which pins to show for each query.
If you don’t have a website, can you still use Pinterest for affiliate marketing?
Even though you don’t have a website, you can affiliate market on Pinterest. Though, before beginning, double-check if your affiliate program permits direct linking straight from the platform.
Make Your Pins Stand Out & Earn More Money
Let your marketing skills shine by creating pins that stand out from the rest. Being a visual search engine, Pinterest is all about quality visuals. So, make sure your pins are high-quality and engaging.